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A Precarious Balance

Sean Winstead's web site & blog

A Restaurant Selling Smaller Portions

Have you gone to a restaurant and left realizing that you've eaten way more than you should? If you were raised to clean your plate and you eat at typical American restaurants that serve huge portions of food, it's easy to do.

Over the past year, I've tended to asked the waitress to leave food off my plate (e.g., leave off the fries when I'm ordering a burger) because I know that it will be too much for me to eat. I'll head home and doze off instead of playing with the kids or working.

So I was pleasantly surprised to read an article about TGI Friday's reducing the size of their portions, as well as the size of the bill.

What does this have to do with starting a business? Or being an Independent Software Vendor?

It's an example of finding a way to stand out from the competition, while still appealing to your customers. The article says that while average bill size has gone down, more people are eating at their restaurants. It sounds like it could be a win-win situation for the restaurant and a society where it's easy to get fat.

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Sean Winstead

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Published Saturday, April 07, 2007 5:15 AM by Sean Winstead
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