A Precarious Balance

Browse by Tags

• Customers

• Customers on pricing

  One of the things I've always valued most is hearing from a customer. They help reset your point of view so that it more closely matches reality. Well, this morning my reality is probably a little off. I had wanted to write about customer feedback on Read More... Posted Thursday, August 18, 2005 7:15 AM by Sean Winstead | 0 Comments Filed under: ISV, Pricing, Customers

• Uncertainty

  When you price your product based upon what you feel is right and upon your competition's price level, what do you get? Uncertainty. As a one man shop with limited overhead, I had enough sales to feel like I was doing alright and the uncertainty held Read More... Posted Wednesday, August 17, 2005 9:30 AM by Sean Winstead | 0 Comments Filed under: ISV, Pricing

• Blackbox Pricing

  Last week, a friend asked the following: I'm curious as to whether you're building to some kind of crescendo? The writing is kind of like you have a plan for exactly where you want to go but you want to take your time getting there. The honest to God Read More... Posted Tuesday, August 16, 2005 8:00 AM by Sean Winstead | 0 Comments Filed under: ISV, Pricing

• Feels Right Pricing

  The next stage in my pricing experience was at ComponentScience . It was a shared experience. The company was founded by several of us who worked at TurboPower. We determined to remedy at least some of the things we had difficulties with at TurboPower Read More... Posted Friday, August 12, 2005 7:00 AM by Sean Winstead | 0 Comments Filed under: ISV, Pricing

• Begrudged Pricing

  Timid pricing was no good. The saying "You can be the cheapest or you can be the best, but not both" is very true. In early 2000, I accepted a job with TurboPower Corporation and received another very good lesson in pricing. This is out of chronological Read More... Posted Thursday, August 11, 2005 7:00 AM by Sean Winstead | 0 Comments Filed under: ISV, Pricing

• Timid Pricing

  In the previous post, I had talked about the revenue for ViCiouS Pro. That amount was accumulated by one $79 sale at a time. One license for one developer. There were discounts for multiple licenses. Why the low price? Fear. Fear that I couldn't make Read More... Posted Wednesday, August 10, 2005 8:30 AM by Sean Winstead | 2 Comments Filed under: ISV, Pricing