A Precarious Balance

Over the past two months I've read several good articles and blog posts related to finding out what your customers need. At What's Your Brand Mantra, Jennifer Rice writes the following: My personal philosophy on customer involvement is this: Find out what they want. Then figure out how to deliver it. Customers should be involved in ''need ...

I'd venture to say that a slap in the face is rarely a surprise. You can see yourself getting into the situation and maybe you've said something to bring it on. So the slap mentioned in the previous post was really my final capitulation to what I knew all along: I stink at caring for people and being a businessman. What was the final ...